DOI: 10.1007/978-3-322-91256-5
Paper Summary:
Title: Profitables Markenmanagement: Strategien — Konzepte — Best Practices
Author(s): Adel Gelbert, Christian Böing (auth.), Dr. Olaf Göttgens, Adel Gelbert, Dr. Christian Böing (eds.)
Year: 2003
DOI: 10.1007/978-3-322-91256-5
URL: https://doi.org/10.1007/978-3-322-91256-5
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