DOI: 10.1007/978-3-322-91256-5

Paper Summary:

Title: Profitables Markenmanagement: Strategien — Konzepte — Best Practices

Author(s): Adel Gelbert, Christian Böing (auth.), Dr. Olaf Göttgens, Adel Gelbert, Dr. Christian Böing (eds.)

Year: 2003

DOI: 10.1007/978-3-322-91256-5

URL: https://doi.org/10.1007/978-3-322-91256-5

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Received on: 2024-05-20

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