DOI: 10.1007/978-3-658-05262-1_27-1
Paper Summary:
Title: Mit Personifizierungen wirkungsvoll in der Marketingkommunikation emotionalisieren
Author(s): Gröppel-Klein, Andrea ;Pfeifer, Katja ;Helfgen, Jennifer
Year: 2015
DOI: 10.1007/978-3-658-05262-1_27-1
URL: https://doi.org/10.1007/978-3-658-05262-1_27-1
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Received on: 2024-05-20
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