DOI: 10.1007/978-3-658-05262-1

DOI: 10.1007/978-3-658-05262-1_27-1

Paper Summary:

Title: Mit Personifizierungen wirkungsvoll in der Marketingkommunikation emotionalisieren

Author(s): Gröppel-Klein, Andrea ;Pfeifer, Katja ;Helfgen, Jennifer

Year: 2015

DOI: 10.1007/978-3-658-05262-1_27-1

URL: https://doi.org/10.1007/978-3-658-05262-1_27-1

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