DOI: 10.1006/ceps.1999.1031

Paper Summary:

Title: How Do Adolescents Process Advertisements? The Influence of Ad Characteristics, Processing Objective, and Gender

Author(s): Edens, Kellah M.; McCormick, Christine B.

Year: 2000

DOI: 10.1006/ceps.1999.1031

URL: https://doi.org/10.1006/ceps.1999.1031

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Received on: 2024-05-29

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