DOI: 10.1108/17590831311306372
Paper Summary:
Title: Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran
Author(s): Feiz, Davood; Fakharyan, Meysam; Reza Jalilvand, Mohammad; Hashemi, Marzieh
Year: 2013
DOI: 10.1108/17590831311306372
URL: https://doi.org/10.1108/17590831311306372
Received on: 2024-08-12
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