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DOI: 10.1080/00913367.2023.2258388
Paper Summary:
Title: Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques
Author(s): Xie, Wen (author);Lee, Mi Hyun (author);Chen, Ming (author);Han, Zhu (author)
Year: 2024
DOI: 10.1080/00913367.2023.2258388
URL: https://doi.org/10.1080/00913367.2023.2258388
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2024-10-06, ∼757👍, 0💬
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