DOI: 10.1504/IJIMA.2024.139296

Paper Summary:

Title: Brand personality management of Indian business schools on Twitter: a machine learning approach

Author(s): Anand, V. (author);Kumar, Daruri Venkata Srinivas (author)

Year: 2024

DOI: 10.1504/IJIMA.2024.139296

URL: https://doi.org/10.1504/IJIMA.2024.139296

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