DOI: 10.1007/s11747-011-0272-3
Paper Summary:
Title: Consequences of customer loyalty to the loyalty program and to the company
Author(s): Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David M.; Richelsen, Verena; Blut, Markus; Backhaus, Christof
Year: 2011
DOI: 10.1007/s11747-011-0272-3
URL: https://doi.org/10.1007/s11747-011-0272-3
Received on: 2024-10-03
✍: FYIcenter.com
2024-10-14, ∼738👍, 0💬
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