DOI: 10.1108/08876040910946341

Paper Summary:

Title: Is personalization of services always a good thing? Exploring the role of technology‐mediated personalization (TMP) in service relationships

Author(s): Shen, Anyuan; Dwayne Ball, A.

Year: 2009

DOI: 10.1108/08876040910946341

URL: https://doi.org/10.1108/08876040910946341

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DOI: 10.1108/08876040910946341
Paper Summary: Title: Is personalization of services always a good thing? Exploring the role of technology‐mediated personalization (TMP) in service relationships Author(s): Shen, Anyuan; Dwayne Ball, A. Year: 2009 DOI: 10.1108/08876040910946341 Received on: 2024-10-21 2024-10-25, ∼468🔥, 0💬

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