DOI: 10.1080/13527269500000013
Paper Summary:
Title: Predicting brand preferences using self-concept theory
Author(s): de Chernatonyi ∗, Leslie; de Mello, Sérgio C. Benlclo
Year: 1995
DOI: 10.1080/13527269500000013
URL: https://doi.org/10.1080/13527269500000013
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