DOI: 10.1016/j.jretconser.2013.04.005
Paper Summary:
Title: Storytelling during retail sales encounters
Author(s): Gilliam, David A.; Zablah, Alex R.
Year: 2013
DOI: 10.1016/j.jretconser.2013.04.005
URL: https://doi.org/10.1016/j.jretconser.2013.04.005
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