DOI: 10.1016/j.jretconser.2013.04.005

Paper Summary:

Title: Storytelling during retail sales encounters

Author(s): Gilliam, David A.; Zablah, Alex R.

Year: 2013

DOI: 10.1016/j.jretconser.2013.04.005

URL: https://doi.org/10.1016/j.jretconser.2013.04.005

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Received on: 2024-12-05

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