DOI: 10.4018/979-8-3693-7122-0.ch024

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DOI: 10.4018/979-8-3693-7122-0.ch024

Paper Summary:

Title: Integrating AI-Driven Technologies Into Service Marketing || Personalization and Customization Strategies With AI in Service Marketing

Author(s): Thirupathi, Lingala (author);Sunkara, Sri Harsha (author);Boodala, Ivana Ruth (author);Vempati, Vijay Surya (author)

Year: 2024

DOI: 10.4018/979-8-3693-7122-0.ch024

URL: https://doi.org/10.4018/979-8-3693-7122-0.ch024

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