DOI: 10.69554/CILO5749

Paper Summary:

Title: Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery

Author(s): Chaudhary, Prashant (author)

Year: 2022

DOI: 10.69554/CILO5749

URL: https://doi.org/10.69554/CILO5749

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