DOI: 10.1016/j.jretconser.2015.11.001
Paper Summary:
Title: Consumers' emotional responses to the Christmas TV advertising of four retail brands
Author(s): Cartwright, Joanna; McCormick, Helen; Warnaby, Gary
Year: 2016
DOI: 10.1016/j.jretconser.2015.11.001
URL: https://doi.org/10.1016/j.jretconser.2015.11.001
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