DOI: 10.1080/13527266.2022.2032798

Paper Summary:

Title: The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy

Author(s): Dogra, Pallavi (author);Kaushal, Arun (author)

Year: 2023

DOI: 10.1080/13527266.2022.2032798

URL: https://doi.org/10.1080/13527266.2022.2032798

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