DOI: 10.1080/10447318.2020.1809246

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DOI: 10.1080/10447318.2020.1809246

Paper Summary:

Title: How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising

Author(s): Salminen, Joni; Kaate, Ilkka; Kamel, Ahmed Mohamed Sayed; Jung, Soon-Gyo; Jansen, Bernard J.

Year: 2020

DOI: 10.1080/10447318.2020.1809246

URL: https://doi.org/10.1080/10447318.2020.1809246

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Received on: 2024-05-15

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2024-05-15, ∼735👍, 0💬

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