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DOI: 10.2753/JOA0091-3367400108
Paper Summary:
Title: Personification in Advertising
Author(s): Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J.
Year: 2011
DOI: 10.2753/JOA0091-3367400108
URL: https://doi.org/10.2753/JOA0091-3367400108
Received on: 2024-05-15
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DOI: 10.1109/bmeicon56653.2022.10012072
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