DOI: 10.1108/10610421211264892

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DOI: 10.1108/10610421211264892

Paper Summary:

Title: Systematic review on B2B branding: research issues and avenues for future research

Author(s): Guzmán, Francisco; Keränen, Joona; Piirainen, Kalle A.; Salminen, Risto T.

Year: 2012

DOI: 10.1108/10610421211264892

URL: https://doi.org/10.1108/10610421211264892

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Received on: 2025-01-27

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2025-02-16, ∼619👍, 0💬

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