Database DOI General ISSN ORCID Paper

DOI: 10.1016/j.ijresmar.2011.03.004

Paper Summary:

Title: When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity

Author(s): Brian P. Brown; Alex R. Zablah; Danny N. Bellenger; Wesley J. Johnston

Year: 2011

DOI: 10.1016/j.ijresmar.2011.03.004

URL: https://doi.org/10.1016/j.ijresmar.2011.03.004

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Database DOI General ISSN ORCID Paper