DOI: 10.1007/s11747-019-00652-y

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DOI: 10.1007/s11747-019-00652-y

Paper Summary:

Title: The effects of loyalty program introduction and design on short- and long-term sales and gross profits

Author(s): Chaudhuri, Malika; Voorhees, Clay M.; Beck, Jonathan M.

Year: 2019

DOI: 10.1007/s11747-019-00652-y

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