DOI: 10.1016/j.jretconser.2014.04.006
Paper Summary:
Title: The influence of customer loyalty program design on the relationship between customer motives and value perception
Author(s): Kreis, Henning; Mafael, Alexander
Year: 2014
DOI: 10.1016/j.jretconser.2014.04.006
URL: https://doi.org/10.1016/j.jretconser.2014.04.006
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