DOI: 10.1080/16522354.2020.1783130

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DOI: 10.1080/16522354.2020.1783130

Paper Summary:

Title: Content marketing strategy of branded YouTube channels

Author(s): Wang, Rang; Chan-Olmsted, Sylvia

Year: 2020

DOI: 10.1080/16522354.2020.1783130

URL: https://doi.org/10.1080/16522354.2020.1783130

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Received on: 2024-10-20

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2024-10-25, ∼631👍, 0💬

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