DOI: 10.1080/02650487.2020.1788311

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DOI: 10.1080/02650487.2020.1788311

Paper Summary:

Title: Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty

Author(s): Lou, Chen; Xie, Quan

Year: 2020

DOI: 10.1080/02650487.2020.1788311

URL: https://doi.org/10.1080/02650487.2020.1788311

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Received on: 2024-10-20

✍: FYIcenter.com

2024-10-25, ∼487👍, 0💬

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