DOI: 10.1108/JPBM-07-2018-1948

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DOI: 10.1108/JPBM-07-2018-1948

Paper Summary:

Title: Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building

Author(s): Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung

Year: 2019

DOI: 10.1108/JPBM-07-2018-1948

URL: https://doi.org/10.1108/JPBM-07-2018-1948

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Received on: 2024-10-20

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2024-10-25, ∼504👍, 0💬

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