DOI: 10.1509/jmkg.71.3.001

Paper Summary:

Title: Rethinking Customer Solutions: From Product Bundles to Relational Processes

Author(s): Tuli, Kapil R.; Kohli, Ajay K.; Bharadwaj, Sundar G.

Year: 2007

DOI: 10.1509/jmkg.71.3.001

URL: https://doi.org/10.1509/jmkg.71.3.001

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