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DOI: 10.1509/jmkg.71.3.001
Paper Summary:
Title: Rethinking Customer Solutions: From Product Bundles to Relational Processes
Author(s): Tuli, Kapil R.; Kohli, Ajay K.; Bharadwaj, Sundar G.
Year: 2007
DOI: 10.1509/jmkg.71.3.001
URL: https://doi.org/10.1509/jmkg.71.3.001
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