DOI: 10.1177/002224298605000404

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DOI: 10.1177/002224298605000404

Paper Summary:

Title: Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness

Author(s): Weitz, Barton A.; Sujan, Harish; Sujan, Mita

Year: 1986

DOI: 10.1177/002224298605000404

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