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DOI: 10.1108/08858621211196958
Paper Summary:
Title: What makes sales presentations effective – a buyer‐seller perspective
Author(s): Cicala, John E.; Smith, Rachel K.; Bush, Alan J.
Year: 2012
DOI: 10.1108/08858621211196958
URL: https://doi.org/10.1108/08858621211196958
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