DOI: 10.1016/j.jcps.2011.02.007

Paper Summary:

Title: Review of the theoretical underpinnings of loyalty programs

Author(s): Conor M. Henderson; Joshua T. Beck; Robert W. Palmatier

Year: 2011

DOI: 10.1016/j.jcps.2011.02.007

URL: https://doi.org/10.1016/j.jcps.2011.02.007

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Received on: 2024-06-08

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