DOI: 10.1016/j.jcps.2011.02.007
Paper Summary:
Title: Review of the theoretical underpinnings of loyalty programs
Author(s): Conor M. Henderson; Joshua T. Beck; Robert W. Palmatier
Year: 2011
DOI: 10.1016/j.jcps.2011.02.007
URL: https://doi.org/10.1016/j.jcps.2011.02.007
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