DOI: 10.1007/s13278-024-01213-0

Paper Summary:

Title: Targeted marketing on social media: utilizing text analysis to create personalized landing pages

Author(s): Çetinkaya, Yusuf Mücahit (author);Külah, Emre (author);Toroslu, İsmail Hakkı (author);Davulcu, Hasan (author)

Year: 2024

DOI: 10.1007/s13278-024-01213-0

URL: https://doi.org/10.1007/s13278-024-01213-0

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2024-06-30, ∼623👍, 0💬