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DOI: 10.1007/978-3-031-05728-1_17
Paper Summary:
Title: Advances in Digital Marketing and eCommerce || Influencer Authenticity – Conceptualization, Nature and Nomological Role
Author(s): Lindmoser, Christina (author);Weitzl, Wolfgang J. (author);Zniva, Robert (author)
Year: 2022
DOI: 10.1007/978-3-031-05728-1_17
URL: https://doi.org/10.1007/978-3-031-05728-1_17
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2024-07-15, ∼632👍, 0💬
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