DOI: 10.29119/1641-3466.2023.182.36

Paper Summary:

Title: The application of business analytics in personalized customer experience

Author(s): Wolniak, Radosław (author);, Silesian University of Technology, Organization and Management Department, Economics and Informatics Institute (author);Grebski, Wies (author);, Penn State Hazletonne, Pennsylvania State University (author)

Year: 2023

DOI: 10.29119/1641-3466.2023.182.36

URL: https://doi.org/10.29119/1641-3466.2023.182.36

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