DOI: 10.69554/UNSO8026

Paper Summary:

Title: Using RFM segmentation to support alumni reunion fundraising

Author(s): Orange, John (author);Sharif, Selim (author);Uviedo, Cynthia (author)

Year: 2019

DOI: 10.69554/UNSO8026

URL: https://doi.org/10.69554/UNSO8026

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