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DOI: 10.1002/mar.21875
Paper Summary:
Title: Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Author(s): Zoghaib, Alice (author);Luffarelli, Jonathan (author);Feiereisen, Stéphanie (author)
Year: 2023
DOI: 10.1002/mar.21875
URL: https://doi.org/10.1002/mar.21875
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