DOI: 10.1080/13527269500000013

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DOI: 10.1080/13527269500000013

Paper Summary:

Title: Predicting brand preferences using self-concept theory

Author(s): de Chernatonyi ∗, Leslie; de Mello, Sérgio C. Benlclo

Year: 1995

DOI: 10.1080/13527269500000013

URL: https://doi.org/10.1080/13527269500000013

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