DOI: 10.1080/08841241.2022.2056281

Paper Summary:

Title: User-generated and brand-generated content as indicators of university brand personality and business strategy

Author(s): Karadağ, Hande (author);Tosun, Petek (author);Ayan, Büşra (author)

Year: 2024

DOI: 10.1080/08841241.2022.2056281

URL: https://doi.org/10.1080/08841241.2022.2056281

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2024-12-18, ∼825👍, 0💬

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