DOI: 10.1080/08841241.2022.2056281
Paper Summary:
Title: User-generated and brand-generated content as indicators of university brand personality and business strategy
Author(s): Karadağ, Hande (author);Tosun, Petek (author);Ayan, Büşra (author)
Year: 2024
DOI: 10.1080/08841241.2022.2056281
URL: https://doi.org/10.1080/08841241.2022.2056281
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