DOI: 10.1016/j.ijresmar.2011.03.004
Paper Summary:
Title: When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
Author(s): Brian P. Brown; Alex R. Zablah; Danny N. Bellenger; Wesley J. Johnston
Year: 2011
DOI: 10.1016/j.ijresmar.2011.03.004
URL: https://doi.org/10.1016/j.ijresmar.2011.03.004
Received on: 2025-01-27
✍: FYIcenter.com
2025-02-16, ∼654👍, 0💬
Related Topics:
DOI: 10.1021/acs.jmedchem.4c02643
Paper Summary: DOI: 10.1021/acs.jmedchem.4c02643 Received on: 2025-01-27 2025-02-16, ∼329🔥, 0💬
DOI: 10.1007/s10499-021-00818-y
Paper Summary: DOI: 10.1007/s10499-021-00818-y Received on: 2025-01-28 2025-02-16, ∼323🔥, 0💬
DOI: 10.1016/j.fusengdes.2024.114508
Paper Summary: DOI: 10.1016/j.fusengdes.2024.11450 8Received on: 2025-01-28 2025-02-16, ∼301🔥, 0💬
DOI: 10.1093/oso/9780199247288.003.0013
Paper Summary: DOI: 10.1093/oso/9780199247288.003. 0013Received on: 2025-01-27 2025-02-16, ∼292🔥, 0💬
DOI: 10.1016/j.engfailanal.2024.109068
Paper Summary: DOI: 10.1016/j.engfailanal.2024.109 068Received on: 2025-01-27 2025-02-16, ∼292🔥, 0💬
DOI: 10.1016/j.jenvman.2024.122526
Paper Summary: DOI: 10.1016/j.jenvman.2024.122526 Received on: 2025-01-27 2025-02-16, ∼288🔥, 0💬