DOI: 10.1016/j.sbspro.2014.09.057
Paper Summary:
Title: The Effect of Hedonistic and Utilitarian Consumer Behavior on Brand Equity: Turkey – UK Comparison on Coca Cola
Author(s): Çal, Betül; Adams, Richard
Year: 2014
DOI: 10.1016/j.sbspro.2014.09.057
URL: https://doi.org/10.1016/j.sbspro.2014.09.057
Received on: 2025-04-14
✍: FYIcenter.com
2025-04-20, ∼500👍, 0💬
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