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DOI: 10.1016/j.indmarman.2015.02.017
Paper Summary:
Title: How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
Author(s): Terho, Harri; Eggert, Andreas; Haas, Alexander; Ulaga, Wolfgang
Year: 2015
DOI: 10.1016/j.indmarman.2015.02.017
URL: https://doi.org/10.1016/j.indmarman.2015.02.017
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