DOI: 10.1016/j.indmarman.2015.02.017

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DOI: 10.1016/j.indmarman.2015.02.017

Paper Summary:

Title: How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling

Author(s): Terho, Harri; Eggert, Andreas; Haas, Alexander; Ulaga, Wolfgang

Year: 2015

DOI: 10.1016/j.indmarman.2015.02.017

URL: https://doi.org/10.1016/j.indmarman.2015.02.017

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