DOI: 10.1080/10447318.2020.1809246
Paper Summary:
Title: How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising
Author(s): Salminen, Joni; Kaate, Ilkka; Kamel, Ahmed Mohamed Sayed; Jung, Soon-Gyo; Jansen, Bernard J.
Year: 2020
DOI: 10.1080/10447318.2020.1809246
URL: https://doi.org/10.1080/10447318.2020.1809246
Received on: 2024-05-15
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2024-05-15, ∼640👍, 0💬
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