DOI: 10.2753/JOA0091-3367400108

Paper Summary:

Title: Personification in Advertising

Author(s): Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J.

Year: 2011

DOI: 10.2753/JOA0091-3367400108

URL: https://doi.org/10.2753/JOA0091-3367400108

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Received on: 2024-05-15

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2024-05-15, ∼895👍, 0💬

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