DOI: 10.4135/9781412973380
Paper Summary:
Title: The Handbook of Marketing Research
Author(s): Grover, Rajiv ;Vriens, Marco
Year: 2006
DOI: 10.4135/9781412973380
URL: https://doi.org/10.4135/9781412973380
Received on: 2024-05-22
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