DOI: 10.4135/9781412973380

Paper Summary:

Title: The Handbook of Marketing Research

Author(s): Grover, Rajiv ;Vriens, Marco

Year: 2006

DOI: 10.4135/9781412973380

URL: https://doi.org/10.4135/9781412973380

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Received on: 2024-05-22

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