DOI: 10.1007/978-3-8349-6625-4
Paper Summary:
Title: Determinanten der Markenpersönlichkeit: Relevante Einflussgrößen und mögliche Transfereffekte
Author(s): Karsten Kilian (auth.)
Year: 2011
DOI: 10.1007/978-3-8349-6625-4
URL: https://doi.org/10.1007/978-3-8349-6625-4
Received on: 2024-05-23
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