DOI: 10.1006/ceps.1999.1031
Paper Summary:
Title: How Do Adolescents Process Advertisements? The Influence of Ad Characteristics, Processing Objective, and Gender
Author(s): Edens, Kellah M.; McCormick, Christine B.
Year: 2000
DOI: 10.1006/ceps.1999.1031
URL: https://doi.org/10.1006/ceps.1999.1031
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