DOI: 10.1093/jcr/ucad003

Paper Summary:

Title: How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

Author(s): Mardon, Rebecca (author);Cocker, Hayley (author);Daunt, Kate (author);Price, Linda L (editor);Giesler, Markus (editor);Eckhardt, Giana (editor)

Year: 2023

DOI: 10.1093/jcr/ucad003

URL: https://doi.org/10.1093/jcr/ucad003

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