DOI: 10.1080/02650487.2020.1788311
Paper Summary:
Title: Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
Author(s): Lou, Chen; Xie, Quan
Year: 2020
DOI: 10.1080/02650487.2020.1788311
URL: https://doi.org/10.1080/02650487.2020.1788311
Received on: 2024-10-20
✍: FYIcenter.com
2024-10-25, ∼609👍, 0💬
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