DOI: 10.1108/08858621211196958

Paper Summary:

Title: What makes sales presentations effective – a buyer‐seller perspective

Author(s): Cicala, John E.; Smith, Rachel K.; Bush, Alan J.

Year: 2012

DOI: 10.1108/08858621211196958

URL: https://doi.org/10.1108/08858621211196958

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