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Paper Summary: DOI: 10.13140/RG.2.2.11857.68 965Received on: 2024-03-25
Paper Summary: DOI: 10.1080/0163853X.2021.19 50450Received on: 2024-05-28
Paper Summary: DOI: 10.1177/2396941521105326 4Received on: 2024-04-12
Paper Summary: Title: When do B2B brands influence the decision making of organizational buyers? An ...
Paper Summary: Title: Effects of loyalty programs on value perception, program loyalty, and brand lo...