DOI: 10.1177/0092070303031003002

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DOI: 10.1177/0092070303031003002

Paper Summary:

Title: Effects of loyalty programs on value perception, program loyalty, and brand loyalty

Author(s): Youjae Yi; Hoseong Jeon

Year: 2003

DOI: 10.1177/0092070303031003002

URL: https://doi.org/10.1177/0092070303031003002

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Received on: 2024-10-03

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2024-10-14, ∼645👍, 0💬

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