DOI: 10.1177/0092070303031003002
Paper Summary:
Title: Effects of loyalty programs on value perception, program loyalty, and brand loyalty
Author(s): Youjae Yi; Hoseong Jeon
Year: 2003
DOI: 10.1177/0092070303031003002
URL: https://doi.org/10.1177/0092070303031003002
Received on: 2024-10-03
✍: FYIcenter.com
2024-10-14, ∼801👍, 0💬
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