DOI: 10.1108/08876040510605253

Paper Summary:

Title: Loyalty programs and a sense of community

Author(s): Rosenbaum, Mark S.; Ostrom, Amy L.; Kuntze, Ronald

Year: 2005

DOI: 10.1108/08876040510605253

URL: https://doi.org/10.1108/08876040510605253

Download Paper

Received on: 2024-10-03

✍: FYIcenter.com

2024-10-14, ∼402👍, 0💬