DOI: 10.1007/s11747-011-0272-3

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DOI: 10.1007/s11747-011-0272-3

Paper Summary:

Title: Consequences of customer loyalty to the loyalty program and to the company

Author(s): Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David M.; Richelsen, Verena; Blut, Markus; Backhaus, Christof

Year: 2011

DOI: 10.1007/s11747-011-0272-3

URL: https://doi.org/10.1007/s11747-011-0272-3

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