DOI: 10.1016/j.jbusres.2020.11.057

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DOI: 10.1016/j.jbusres.2020.11.057

Paper Summary:

Title: Three decades of research on loyalty programs: A literature review and future research agenda

Author(s): Chen, Yanyan; Mandler, Timo; Meyer-Waarden, Lars

Year: 2021

DOI: 10.1016/j.jbusres.2020.11.057

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2025-04-27, ∼569👍, 0💬

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