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DOI: 10.1016/j.jbusres.2020.11.057
Paper Summary:
Title: Three decades of research on loyalty programs: A literature review and future research agenda
Author(s): Chen, Yanyan; Mandler, Timo; Meyer-Waarden, Lars
Year: 2021
DOI: 10.1016/j.jbusres.2020.11.057
URL: https://doi.org/10.1016/j.jbusres.2020.11.057
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